Gwynedd Mercy University 2025-2026 University Catalog 114
experience running a business through a computer simulation. This program offers a 4 + 1 MBA option. Students should meet with their advisor in their junior year to apply to the 4 + 1 program.
Program Student Learning Outcomes: PLO1 The student will demonstrate professional written business communications. PLO2 Business students will apply knowledge and skills of their discipline to make appropriate business decisions. PLO3 The student will be able to apply ethical and moral decision-making principles to business situations. PLO4 The student will demonstrate the use of decision-support tools in making business decisions. PLO5 The student will demonstrate the ability to apply sources of information relevant to business issues and situations. PLO6 Students will function as productive members of a team.
Experiential Learning: Students are required to engage in an internship, which allows students to put theory into practice, observe professionals engaging their field of study, practice their skills under the supervision of seasoned professionals, network within their chosen field, and gain valuable experience. Students should consult with their academic advisor before they plan to register for the internship. Students are responsible for their own transportation to and from off-campus experiential learning opportunities.
For Major Requirements, see Curriculum Sheets. For Curriculum Sequence, consult Program Advisor.
Academic Criteria for Admission, Progression and Retention Program Admissions Requirements and Procedures: Same as University
Internal / External Transfers: Same as University Academic Standards / Grade Requirements: Same as University Academic Progress, Probation, and Program Dismissal: Same as University Course Withdrawal Policies: same as University MARKETING
Degree: Bachelor of Science Program Accreditor: International Accreditation Council for Business Education( iacbe. org) Program Modality: On-ground Department Chair: Melissa Dennis
Program Description: The marketing program educates students to become successful marketing professionals by focusing on digital marketing skills needed in today’ s innovative marketing arena. The curriculum focuses on integrated marketing communication, digital and social media marketing, and strategic use of technology, in conjunction with a business core curriculum that includes economics, management, accounting, and finance. Students will be prepared to enter the profession with highly valued skills that include industry-recognized certifications. The program culminates with a course in which students gain experience running a business and developing marketing strategies utilizing a