STRATEGIC DIRECTIONS |
MANAGE TOURISM-RELATED CAPACITY IMPACTS ON COMMUNITY, ENVIRONMENT AND VISITOR EXP. IMPORTANT TO TOURISM |
MITIGATE NON- TOURISM INDUSTRY IMPACTS ON ENVIRONMENT AND VISITOR EXPERIENCE IMPORTANT TO TOURISM |
ENSURE THERE IS ADEQUATE AND QUALIFIED STAFF |
BUILD A MORE RESILIENT INDUSTRY IN TIMES OF EMERGENCIES AND ADAPTATION |
FOSTER GREATER CARE AND APPRECIATION OF FERNIE – HAVING VISITORS BECOME CONTRIBUTORS AND AMBASSADORS |
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IMPLEMENTATION & COLLABORATION
Note: all action items include an initial list of organizations, identified by their own acronym, responsible for collaborating on its initial implementation, other organizations may be added. The acronyms are explained on the bottom of page 51.
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Due to the significant collaboration required for these areas, Tourism Fernie will initially help facilitate the below actions with multiple stakeholders( ie RDEK, COF, ERA, FTA, Operators, TECK, Ktunaxa Ktunaxa Nation Council, relevant BC Gov’ t Ministries, land owners and user groups etc.) and identify partner groups for implementation.
CATALYST
Establish a working group and / or sub-groups to identify natural areas that are being negatively impacted( flora / fauna / user-experience) by visitor and recreational usage and determine next steps and recommendations
CATALYST
Conduct research to determine current industry impacts affecting tourism and the current processes that may be addressing these issues. Develop recommendations and next steps
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CATALYST
Support and develop trail between Fernie and Fernie Alpine Resort( FTA, COF, RDEK, FAR, TF)
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CATALYST
Track and document the COVID-19 pandemic tourism impacts, learnings and recommendations to assist in recovery and future pandemics( TF, FCC, COF, RDEK, KRT, DBC, TIABC)
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CATALYST
Create education and messaging for responsible travel & behaviour to share with visitors( TF, FTA, COF, FCC, ERA, RDEK, Wildsight)
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SHORT TERM |
SHORT TERM |
SHORT TERM |
SHORT TERM |
SHORT TERM |
Work with stakeholders to lobby and partner with government on addressing and mitigating the impact |
Protect the ammonite. Work with government and industry on a stewardship plan |
Improve parking signage to aid visitors and visitor transportation on where to park. Identify solutions for addressing peak times( COF, FCC, TF) |
Improve industry education on emergency preparedness specific to wildfires and flooding( COF, FCC) |
Research opportunity and requirements to make Fernie a‘ green’ or‘ sustainable’ tourism destination and motivate industry to buy-in( TF, COF, FCC, FAR, ILL, ERA, Wildsight) |