2020 Tourism Fernie Master Plan 2020 | Page 55

APPENDIX A- ACTIONS
STRATEGIC DIRECTIONS
DEFINE ORGANIZATIONAL ROLES AND MAKE COLLABORATION A CENTRAL TENANT YEAR-ROUND
INCREASE COMMUNITY SUPPORT FOR TOURISM AND CREATE MORE AMBASSADORS
ENSURE THERE IS ADEQUATE AND QUALIFIED STAFF
SUSTAIN FINANCIAL RESOURCES FOR TOURISM
ENSURE LAND USE AND DEVELOPMENT POLICIES MAINTAIN AND GROW ACCESS TO NATURAL ATTRACTIONS AND RECREATIONAL AMENITIES
ENHANCE A WORKING RELATIONSHIP WITH THE KTUNAXA / KRBI
MEDIUM TERM
MEDIUM TERM
LONG TERM
SHORT TERM
SHORT TERM
More events for businesses to learn, network, plan, develop and partner to provide better / new visitor experiences( FCC, TF)
Identify and communicate the benefits and opportunities 2nd homeowners provide to the community( FCC, TF, COF)
Explore the feasibility of a partnership to better understand the shuttle service opportunities to bedroom communities such as Sparwood / Hosmer / Elko for workers specifically( FCC & COF)
Ensure sustained MRDT & RMI funding through effective planning, implementation and advocacy( COF, TF, FCC)
Convene key stakeholders and land owners to understand tourism issues and opportunities and areas needed for support( TF, COF, FCC, RDEK, Landowners)
MEDIUM TERM
MEDIUM TERM
SHORT TERM
Collaborate with neighbour communities on discussions around tourism( FCC, COF, TF)
Identify a sustainable funding model for maintaining and improving trails( FTA, TF, RDEK, COF)
Review and update the Trails Master Plan( COF, FTA, ILL, FAR, ERA, TF, FCC)
LONG TERM
Proactive and collaborative plan for future land use surrounding Fernie, in the context of tourism and future OCP updates- ie old transfer station, town trails and parks, etc( COF, FCC, TF, RDEK, FTA)
LONG TERM
Improvements to river access, signage, put-ins / take-outs( ERA, TF, River Ops)
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