STRATEGIC DIRECTIONS |
DEFINE ORGANIZATIONAL ROLES AND MAKE COLLABORATION A CENTRAL TENANT YEAR-ROUND |
INCREASE COMMUNITY SUPPORT FOR TOURISM AND CREATE MORE AMBASSADORS |
ENSURE THERE IS ADEQUATE AND QUALIFIED STAFF |
SUSTAIN FINANCIAL RESOURCES FOR TOURISM |
ENSURE LAND USE AND DEVELOPMENT POLICIES MAINTAIN AND GROW ACCESS TO NATURAL ATTRACTIONS AND RECREATIONAL AMENITIES |
ENHANCE WORKING RELATIONSHIP WITH THE KRBI / KTUNAXA |
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CATALYST |
CATALYST |
CATALYST |
CATALYST |
CATALYST |
CATALYST |
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IMPLEMENTATION & COLLABORATION
Note: all action items include an initial list of organizations, identified by their own acronym, responsible for collaborating on its initial implementation, other organizations may be added. The acronyms are explained on the bottom of page 51.
Formulate partnership agreements identifying roles & understanding how & when partners can work together( TF / COF / FCC)
CATALYST
Develop MOUs between organizations that need to execute specific action areas of TMP( TF / COF / FCC)
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Provide regular updates to the community and industry on the implementation of the TMP( TF, FCC, COF)
CATALYST
Develop regular communication strategy for tourism benefits, building on efforts happening around tourism week( TF, FCC)
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Work with local businesses to develop and execute a staff recruitment and retention effort( FCC, TF)
CATALYST
Explore & develop public / private partnership to build housing inventory( FCC, COF, FAR, Developers, TECK)
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Complete the process to increase local MRDT Hotel Tax to 3 %( TF)
CATALYST Work with local businesses on best initiatives to support their sustainability and growth, especially to address the COVID-19 challenges and recovery( FCC, TF, COF)
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Work with the TIABC and provincial government to ensure logging regulations on private land reflect the value of tourism( TF, COF, FTA, FCC, TIABC)
CATALYST
Increase public or local ownership of trail lands to help ensure long-term access to these tourism amenities. Develop trails on land that allows for long-term support and protection.( FTA, COF, RDEK, TF, Landowners)
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Continue to develop relationships and partnership between KRBI and tourism sector( TF, FCC, COF, KRBI)
SHORT TERM
Continue to enhance accurate Ktunaxa content, led by the KRBI, in relevant tourism marketing, signage and communication pieces( TF, FCC, COF, KRBI)
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SHORT TERM |
MEDIUM TERM |
SHORT TERM |
CATALYST |
SHORT TERM |
SHORT TERM |
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Increase tourism representation on COF Leisure Services Committee( COF, TF, FCC) |
Update the Value of Tourism data every 2 years to help community understand the value of tourism( TF, FCC, ACC) |
Support Fernie housing organizational initiatives to develop low cost / subsidized housing( FCC, COF) |
Implement an accommodation data program to support sector growth which supports renewal of MRDT every 5 years( TF, FCC, ACC) |
Consider OCP and zoning tools at all times to protect access to nature and recreation( COF, FCC, TF, RDEK) |
Support and partner with KRBI in development of relevant content and experiences that informs, educates and inspires tourism audiences( TF, FCC, COF, KRBI) |
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