STRATEGIC DIRECTIONS |
MANAGE TOURISM-RELATED CAPACITY IMPACTS ON COMMUNITY, ENVIRONMENT AND VISITOR EXP. IMPORTANT TO TOURISM |
MITIGATE NON- TOURISM INDUSTRY IMPACTS ON ENVIRONMENT AND VISITOR EXPERIENCE IMPORTANT TO TOURISM |
IMPROVE GETTING TO & AROUND FERNIE( VISITORS & LOCALS) |
BUILD A MORE RESILIENT INDUSTRY IN TIMES OF EMERGENCIES AND ADAPTATION |
FOSTER GREATER CARE AND APPRECIATION OF FERNIE – HAVING VISITORS BECOME CONTRIBUTORS AND AMBASSADORS |
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SHORT TERM
Reduce / halt promotion of sensitive or‘ non-ready’ natural areas that are currently experiencing over-usage strategy, etc
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SHORT TERM
Work with stakeholders to lobby and partner with government and industry on mitigating these impacts
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SHORT TERM
Develop and enhance community trails, connectivity, signage, interpretation and trail maps( COF, TF, FCC, FTA)
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SHORT TERM
Improved local visitor and tourism industry communications about closures, emergencies( TF, FCC, COF, RDEK)
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SHORT TERM
Develop a Visitor Ambassador Strategy and action plan( FCC, TF, COF)
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SHORT TERM |
SHORT TERM |
MEDIUM TERM |
MEDIUM TERM |
MEDIUM TERM |
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Identify, and seek resources for, infrastructure, maintenance and amenity needs in and along key areas.( Community staging and gathering areas, River access, trails, Heiko’ s trail, Silver Springs, Fairy Creek Falls, appropriate signage and enforcement strategy, etc) |
Work with stakeholders to improve dialogue with government, private landowners and industry about the value of tourism and collaboration for mitigation |
Explore opportunities to expand winter season airport transportation services, as air service returns to pre-COVID levels( FAR, TF, FCC, COF, RDEK, ACC) |
Support initiatives addressing climate change and tourism( COF, TF, FCC, Wildsight, ERA, FAR, RDEK) |
Develop an approach to embrace and promote visitors who share Fernie values with respect to sustainability and authenticity( TF, FCC, COF, RDEK) |
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MEDIUM TERM |
MEDIUM TERM |
MEDIUM TERM |
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Review the Southern Rocky Mountain Management Plan with respect to adherence by businesses and people. Increase awareness of related Plan outcomes |
Conduct research and identify traffic( local and highway) pinch points that need to be mitigated and determine next steps |
Advocate with regional and provincial stakeholders the importance of new and improved regional, provincial and national transportation( FAR, TF, FCC) |