APPENDIX A- ACTIONS
FOCUS AREA 2- REMARKABLE VISITOR EXPERIENCES
GOAL- DEVELOP AND ENHANCE FERNIE’ S VISITOR INFRASTRUCTURE, AMENITIES, TOURISM PRODUCTS, EXPERIENCES AND PEOPLE
STRATEGIC DIRECTIONS
IMPLEMENTATION & COLLABORATION
Note: all action items include an initial list of organizations, identified by their own acronym, responsible for collaborating on its initial implementation, other organizations may be added. The acronyms are explained on the bottom of page 51.
SUPPORT BUSINESSES AND ORGANIZATIONS TO FOSTER IMPROVED TOURISM EXPERIENCES AND OVERALL SUSTAINABILITY
CATALYST
Survey businesses and organizations on what tools, support and workshops are needed( FCC, TF)
CATALYST
Facilitate quarterly accommodator meetings and annual sector group session to foster industry sustainability and success through collaboration( TF, FCC, KRT)
EXPAND INDOOR ACTIVITIES
CATALYST
Ensure future public facility requirements are also leveraged for tourism opportunities( COF, FCC, TF)
SHORT TERM
Research and identify the future building opportunities of the Chamber / VIC building as a premier tourist and tourism hub / attraction( FCC, COF, TF)
FOSTER IMPECCABLE CUSTOMER SERVICE
CATALYST
Develop a Fernie Ambassador 2.0 program with sustainable funding to expand reach and improve service levels( FCC, TF, COF)
CATALYST
Develop action plan and checklists to ensure community is ready to service visitors for increases and fluctuations in visitation( FCC, TF, COF
PROTECT AND ENHANCE FERNIE’ S DOWNTOWN
SHORT TERM
Continue to plan and deliver animation activit ies downtown-“ 250 days of animation”( FCC, FDAC, FDHS, TF, COF)
SHORT TERM
Create additional and enhance existing self-guided walkable tours( TF, FDAC, FDHS, FCC, ERA)
CREATE FOCAL VISITOR POINTS FOR VISITOR STAGING AND GATHERING
SHORT TERM
Identify locations and needed amenities / improvements for new and enhanced visitor staging / gathering spaces( TF, FCC, COF, FDAC, FDHS, FTA, FAR, ILL)
SHORT TERM
Work with recreational tourism groups to identify issues, solutions, opportunities and next steps related to staging areas and access points( TF, FCC, FTA, FSA, FNS, ERA, COF, RDEK, River Ops)
IMPROVE VISITOR FOCUSED IN-COMMUNITY COMMUNICATION / WAYFINDING
SHORT TERM
Improve visitor communication about ethical conduct, know-before-you-go, safety, emergencies and notices, trail / river conditions, connectivity and more( FCC, TF, COF, FTA, ERA)
SHORT TERM
Revisit, update as needed and implement the existing comprehensive wayfinding / signage strategy( COF, TF, FCC, FTA)
SHORT TERM |
MEDIUM TERM |
SHORT TERM |
MEDIUM TERM |
MEDIUM TERM |
MEDIUM TERM |
Attract the Remarkable Experiences Destination BC program to Fernie for local businesses( FCC, TF) |
Identify strategies to“ weatherize” events- plans to move outdoor events indoor, cover outdoor events( COF, FCC, FDAC, FDHS, TF, FAR) |
Enhance visitor information within local businesses to improve service, increased spending and longer stays( FCC, TF, FAR) |
Investigate active space zoning for main floor store fronts as opposed to offices( COF, FCC) |
Build and ensure the funding is in place to maintain these staging places in the long-term( TF, COF, RDEK)) |
Implement prioritized wayfinding elements over 3 years( COF, TF, FCC, FTA) |