STRATEGIC DIRECTIONS |
COMMON COMMUNITY BRAND PRESENTED TO VISITORS |
INCREASE VISITATION IN NON-PEAK TIMES |
FOSTER FERNIE’ S ARTS, HERITAGE AND CULTURAL TOURISM EXPERIENCES |
EMBRACE 2ND HOMEOWNERS TO CREATE MORE AMBASSADORS FOR FERNIE |
MAXIMIZE EVENT AND FACILITY CAPACITY AND PLAN FOR GROWTH THROUGH EVENTS |
MEDIUM TERM |
MEDIUM TERM |
MEDIUM TERM |
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IMPLEMENTATION & COLLABORATION
Note: all action items include an initial list of organizations, identified by their own acronym, responsible for collaborating on its initial implementation, other organizations may be added.
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Develop Iconic Fernie Experience strategy and seek funding partners( TF, FCC, FAR, ILL, COF, FDAC, FDHS, ERA)
MEDIUM TERM
Understand current ideas, initiatives and opportunities to build on event / sport tourism( TF, FCC, User Groups & Sport & Cultural Orgs)
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Develop targeted marketing campaigns for market-ready cultural experiences( TF) |
Leverage ISSW 2022 convention to increase future large events and understand how to provide an exceptional on-the-ground delegate experience( TF, FCC, COF)
LONG TERM
Develop a conference centre feasibility study( TFF, FCC, COF)
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