STRATEGIC DIRECTIONS |
COMMON COMMUNITY BRAND PRESENTED TO VISITORS |
INCREASE VISITATION IN NON-PEAK TIMES |
FOSTER FERNIE’ S ARTS, HERITAGE AND CULTURAL TOURISM EXPERIENCES |
EMBRACE 2ND HOMEOWNERS TO CREATE MORE AMBASSADORS FOR FERNIE |
MAXIMIZE EVENT AND FACILITY CAPACITY AND PLAN FOR GROWTH THROUGH EVENTS |
CATALYST |
CATALYST |
CATALYST |
MEDIUM TERM |
MEDIUM TERM |
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IMPLEMENTATION & COLLABORATION
Note: all action items include an initial list of organizations, identified by their own acronym, responsible for collaborating on its initial implementation, other organizations may be added. The acronyms are explained on the bottom of page 51.
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Develop a common community brand with signed implementation agreements, short and long-term actions( TF, COF, FCC, FDAC, FDHS, KRBI) |
Rebuild overnight visitation to Pre-COVID levels( TF, FCC, FAR, ACC)
SHORT TERM
Update Tourism Fernie’ s Strategic Plan and City of Fernie’ s RMI RDS to reflect the Tourism Master Plan goals and actions( TF, COF)
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Create a Cultural Tourism Committee that meets quarterly to grow and protect cultural tourism opportunities( TF, FDAC, FDHS, COF, KRBI)
CATALYST
Create and implement the Fernie Heritage Strategy that includes Heritage Tourism opportunities( FDHS, COF, TF, KRBI)
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Develop and distribute welcome package for new residents and existing 2nd homeowners to help them feel like a local( FCC, TF, COF)
MEDIUM TERM
Identify incentive program to grow advocacy by 2nd homeowners for promoting Fernie as a sustainable travel destination( FCC, TF)
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Develop a tourism focused events and animation strategy.( TF, FCC, COF, FDAC, FDHS, FAR)
MEDIUM TERM
Research and identify events, tournaments, conferences that could be attracted to Fernie with current capacities that increase overnight visits. Begin to submit bids on hosting( TF, FAR, COF, FCC)
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SHORT TERM
Identify and articulate the traveller markets / types that travel in the non-peak times. Identify & ensure availability of service / product and service capacities for target visitor seasons / dates and develop / enhance plan to attract( TF, FCC, FAR, ILL)
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MEDIUM TERM
Research demand for cultural experiences & identify current cultural providers, experiences & opportunities for market-readiness, packaging and product development( FDAC, FDHS, TF, KRBI)
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MEDIUM TERM
Identify service availability, service gaps with respect to hosting capabilities, and identify all available inventory( indoor / outdoor) and understand its capacity for alternative uses. Identify a centralized entity who coordinates event calendar for planning purposes( FCC, COF, TF, FAR, FDAC)
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