SITUATION ANALYSIS & KEY INSIGHTS
WINTER 2016 VISITOR SURVEY
During February and March of 2016 Tourism Fernie conducted 219 face-to-face visitor surveys in various locations in Fernie. Note this a small sample size, 70 % of surveys were conducted at Fernie Alpine Resort. Over 80 % of those surveyed were visitors staying under 30 days, 18 % were visitors staying the full season. The full survey results are available from Tourism Fernie by request. Here are some of the highlights:
Winter Visit Duration: 1 % were day trippers 10 % stayed 1 night 50 % stayed 2-3 nights 16 % stayed 4-6 nights 6 % stayed 7 + nights 19 % staying the full season
Return or New? 47 % had never been to Fernie before 23 % had been to Fernie in both summer and winter 1 % had been to Fernie before but only during summer season 28 % had been to Fernie before but only during winter season
Origin of Visitors Surveyed: 41 % Calgary & Southern Alberta 7 % Central & Northern Alberta 5 % Kootenay Region 3 % Other BC 16 % Sask & Manitoba 3 % ON and Eastern Canada 5 % USA 11 % UK 4 % Europe 7 % Australia & New Zealand
Travelling Companions: 33 % with family 8 % with spouse / significant other 47 % with a friend or group of friends 7 % solo 6 % as part of a tour / club / group