Top Things Visitors Did While in Fernie:
96 % skiing Fernie Alpine Resort 74 % going to local pubs / bars 73 % eating a local restaurants / cafes 72 % visting historic downtown 60 % shopping for groceries 55 % taking in live music / entertainment 32 % attending an event / festival 30 % visiting the Aquatic Centre 29 % visiting the museum
28 % shopping for clothing / goods / gifts / gear / art specialty foods
20 % visiting the arts station 17 % seeing a movie at the theatre 15 % backcountry ski touring 15 % snowshoeing 15 % cross-country skiing 15 % attending a Ghostrider hockey game 14 % playing disc golf 13 % cat skiing 12 % curling 12 % visiting a spa 11 % fat biking 8 % snowmobiling
SITUATION ANALYSIS & KEY INSIGHTS
How likely would you recommend Fernie as a travel destination? Scale of 1 to 10, where 10 highest score.
207 scored 9 or 10( Promoters) 7 scored 7 or 8( Passives) 1 scored 0 to 6( Detractors) Fernie’ s Net Promoter Score is 96.
Fishing
Entertainment
The Economic Flow of Tourism
Air
Food
Fuel
Automobile
Retail
TRAVELERS
RV
Campgroud
Musem
Motorcycle
Lodging
Biking
Motor Coach
Catskiing
Pool Real Estate
Ski Hill
2020 Winter Visitor Survey:
Prior to COVID-19 another winter survey was taking place but was limited to 104 responses. A few notable results consisted of:
• Only 35 % had never been to Fernie before and 47 % had been to Fernie before in both winter and summer.
• Greater number of international( ie Europe) and long-haul travelers( ie from Ontario)
• 37 % travelling with family, 20 % travelling with their spouse, 23 % travelling with friend( s)
• Length of stay was 23 % 4-6 nights, 21 % all season, 20 % 7 + nights, 18 % 2-3 nights, 15 % day trippers
• When asked has your visit met your expectations? 99.02 % said yes.
Grocery Store |
Bank |
Goods & Services |
School |
Automotive Shop |
SALES, EMPLOYMENT, WAGES, TAXES
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