SITUATION ANALYSIS & KEY INSIGHTS
Top 25 Things Visitors Did While in Fernie: 82 % eat at local restaurants / cafes 62 % shop for groceries 59 % hiked local & area trails 54 % went to local pubs / bars 53 % General sightseeing, exploring, short walks
50 % shopped for clothing, sporting goods, gifts, local specialty food & drink, art & crafts
46 % mountain biked local and area trails 36 % were camping 37 % went to the lake / beach 31 % did activities at Fernie Alpine Resort 29 % did activities at Island Lake Lodge 29 % attended local live music 26 % attended an event 23 % went to the dirt jump and pump track park 22 % visited an arts, cultural or heritage facility / attraction 20 % visited FBC or Fernie Distillers 18 % went to Aquatic Centre / Splash Park 18 % went golfing 17 % did SUP / float on river / lake 16 % went fly fishing 15 % white water rafted and kayaked / canoed 15 % went to the spa 15 % visited local parks 10 % participated in an arts / culture tour / workshop 9 % played tennis
98 % of visitors said their visit had met their expectations, 2 % said somewhat
99 % of visitors surveyed said they would return again
How likely would you recommend Fernie as a travel destination? Scale of 1 to 10, where 10 highest score.
217 scored 9 or 10( Promoters) 15 scored 7 or 8( Passives) 0 scored 0 to 6( Detractors) Fernie’ s Net Promoter Score is 94.
Understanding Net Promoter Score( NPS) – NPS has a range from-100 to + 100, a‘ positive’ NPS score above‘ 0’ is considered‘ good’, + 50 is‘ excellent’, and + 70 is considered‘ world class’.
“ The Happy Cow ice cream was delicious, especially the cone! The staff at the Red Tree Lodge and the ones at the Gear Hub were all amazing!”
Feedback from Surveyed Visitor
“ Some locals showed us some trails and then invited us for beers afterwards! It’ s a very friendly and welcoming community!”
Feedback from Surveyed Visitor
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