2019 US Spa Industry Study 2019 US Spa Industry Study | Page 40

Prices Per Service by Type of Spa The average price per spa service tends to be higher in resort/hotel spas than in day spas. In 2018, the overall average price per service in resort/hotel spas was $146 compared to $86 per service in day spas, a differential of $60 (71%). The largest difference between resort/hotel and day spas was for massage services, with the estimated average price in resort/hotel spas standing at $151 compared to $88 in day spas. Similar differences can be observed in relation to facials ($155 in resort/hotel spas versus $94 in day spas) and body treatments ($161 in resort/hotel spas compared with $102 in day spas). Average prices for hair services in day spas ($84) are estimated to be slightly higher than in resort/hotel spas ($78). Price comparisons by type of spa should be made with a degree of caution. The averages shown in the accompanying chart will vary across individual spas according to a range of factors such as location. Average price per service by type of spa $180 $160 $155 $151 $161 $146 $140 $120 $100 $114 $96 $88 $103 $94 $102 $96 $84 $80 $78 $86 $83 $61 $60 $44 $47 $40 $20 $0 Per massage Per facial Day spas Introduction Industry Size: Performing Strongly Per body treatment Per hair service Resort/hotel spas Spa Services and Facilities Per nail service Per service All spas Spa Industry Profile Technical Appendix Page 39