2019 US Spa Industry Study 2019 US Spa Industry Study | Page 39

Prices Per Service The average price per spa service in 2018 is estimated as $96, up by 2% compared to 2017, when the average price per service was $94. Average prices vary depending on the type of service provided, ranging from $47 per nail service to $114 per body treatment. At $96, the average price per massage occupies an intermediate position within that range. The differences in average prices by type of service have been consistent over the past five years. It should be appreciated that these are average prices which will vary across spa establishments depending on type, location, etc. The average price per massage ($96) in 2018 was unchanged on the 2017 average. Average prices for body treatments ($114) are estimated to have increased by 4.5% with facials up by 1.3%. The average prices shown for hair services and nail services tend to be more variable from one year to the next, due to smaller sample sizes for spas offering those services. Percentage changes should therefore be interpreted with caution. Average prices, 2018 compared to 2017, 2016, 2015 and 2014 2014 2015 2016 2017 2018 Per massage $88 $93 $94 $96 $96 Per facial $97 $100 $101 $102 $103 Per body treatment $105 $110 $109 $109 $114 Per hair service $76 $82 $78 $82 $83 Per nail service $45 $43 $44 $45 $47 Per service $88 $90 $92 $94 $96 Note: For each type of service, survey respondents are asked to report the ‘actual’ average price based on their P&L statement, rather than the ‘list’ price of treatments. Introduction Industry Size: Performing Strongly Spa Services and Facilities Spa Industry Profile Technical Appendix Page 38