2019 US Spa Industry Study 2019 US Spa Industry Study | Page 39

Prices Per Service
The average price per spa service in 2018 is estimated as $96, up by 2% compared to 2017,
when the average price per service was $94.
Average prices vary depending on the type of service provided, ranging from $47 per nail service
to $114 per body treatment. At $96, the average price per massage occupies an intermediate
position within that range. The differences in average prices by type of service have been
consistent over the past five years. It should be appreciated that these are average prices which
will vary across spa establishments depending on type, location, etc.
The average price per massage ($96) in 2018 was unchanged on the 2017 average. Average
prices for body treatments ($114) are estimated to have increased by 4.5% with facials up by
1.3%.
The average prices shown for hair services and nail services tend to be more variable from one
year to the next, due to smaller sample sizes for spas offering those services. Percentage
changes should therefore be interpreted with caution.
Average prices, 2018 compared to 2017, 2016, 2015 and 2014
2014 2015 2016 2017 2018
Per massage $88 $93 $94 $96 $96
Per facial $97 $100 $101 $102 $103
Per body
treatment $105 $110 $109 $109 $114
Per hair service $76 $82 $78 $82 $83
Per nail service $45 $43 $44 $45 $47
Per service $88 $90 $92 $94 $96
Note: For each type of service, survey respondents are asked to report the ‘actual’ average price
based on their P&L statement, rather than the ‘list’ price of treatments.
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 38