2019 US Spa Industry Study 2019 US Spa Industry Study | Page 41

Retail: Product Types
Almost nine in 10 spas (86%) contain a retail element. Skin care products are offered by all
spas containing a retail element, followed by cosmetics (75%) and hair care products
(64%).
Resort/hotel spas tend to offer a wider range of retail products when compared with the industry
average (see table on next chart). When asked about the types of products that they sell as part of
their retail operation, the typical resort/hotel spa mentioned five of the seven categories listed in
the accompanying table. Among day spas, the average number of product types sold was four.
The availability of skin care products does not vary by type of spa, with all respondents indicating
they offer such products. A little under four in five day spas (78%) offer cosmetics within their
retail section, only slightly below the proportion of resort/hotel spas (83%).
Compared to resort/hotel spas, day spas are less likely to offer retail products such as: hair care
products (66% versus 84% of resort/hotel spas), nail care (42% compared to 82% of resort/hotel
spas), apparel (33% versus 88% of resort/hotel spas) and accessories and jewelry (29% of day
spas compared to 87% of resort/hotel spas).
In 2018, the average dollar value of retail purchases was $38.
Retail - Types of products offered
Skin care products
100
Cosmetics
75
Hair care products
64
Nail care products
44
Apparel
38
Accessories and jewelry
37
Other
18
0
10
20
30
40
50
60
70
80
90
100
Percent
Introduction
Industry Size:
Performing Strongly
Spa Services
and Facilities
Spa Industry
Profile
Technical Appendix
Page 40