10-104-172 DIGITAL MARKETING ...an introduction into online marketing content management. From
content creation and scheduling to current and trending digital tools, prepare for a world that is
growing and changing every day. Create the foundation for a digital strategy that utilizes key concepts.
10-104-119 SOCIAL MEDIA MARKETING ...cover the current state of social media and provide perspective
on trends moving forward. Learn about the opportunities social media provides, what interactions
mean for a business, and how communication has changed. A strategic plan will be developed to
understand the needs of a social media marketing campaign through research, discovery, and
thoughtful content creation.
10-104-175 MOBILE MARKETING ...the essential knowledge to embrace and strategize for a mobile rst
world. With the growth of mobile and consumption by consumers, it is important to understand
human behavior. Learn expectations and communication to better strategize engagement
opportunities. Discover marketing strategies for mobile devices.
10-104-174 MARKETING ANALYTICS ...will equip you with a theoretical understanding of the need for
data-driven marketing decisions. It also provides the relevant tools in performing data collections and
analysis in delivering Return on Investment (ROI).
10-135-181 WEB CONTENT MANAGEMENT ...build, execute, analyze and report upon web campaigns
with the use of databases. Explore techniques and tools to monitor campaigns. Execute post-campaign
measurements and ROI analysis.
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