The Digital Marketing Certi cate is designed for people who
desire to incorporate cutting-edge marketing techniques into
an organization's new and existing marketing activities.
Learners who understand new media techniques and
complete this certi cate may become social media planners,
project managers, marketing specialists, public relations
coordinators, promotional planners, or marketing analysts.
Completers can expect to pursue employment in these
positions in an extremely wide range of business to consumer
(B2C) and business to business (B2B) organizations. All credits
from this certi cate may be applied toward the Marketing-
Digital Marketing Emphasis associate degree or the Digital
Marketing technical diploma.
• De ne marketing and promotional objectives.
• Create and manage Web Content.
• Utilize Social Media applications to engage customers and
build relationships.
• Build and manage a brand using digital media.
• Utilize analytical tools for measurement and to maximize
Return on Investment (ROI).
• Identify consumer behavior as it relates to new media
consumption.
• 311045, Digital Marketing Technical Diploma
• 101043, Marketing - Digital Marketing Emphasis
Curriculum
Catalog No. Description
Credits
10-104-172 Digital Marketing I 3
10-104-119 Social Media Marketing 3
10-104-175 Digital Marketing II 3
10-104-174 Marketing Analytics 3
10-135-181 Web Content Management 3
Certi cate Total
15
270