2019-2020 Program Guide 2019-2020 | Page 282

Offered at the Green Bay campus with some courses available online. For information: (920) 498-5444. Toll-free: (888) 385-6982. This program is fully eligible for nancial aid. Marketing is changing rapidly in a world where technological advances are made on a daily basis. Industry leaders are now looking for marketing professionals who can take their businesses to new levels utilizing emerging technology. As a graduate of Digital Marketing you will gain valuable insights into online marketing strategies, content development, analyzing metrics, and how all this ts into your integrated marketing plan. Social media, mobile devices, and a growing number of digital marketing avenues and trends will be researched to discover and implement a digital marketing campaign. Careers may include digital marketing coordinator, social media specialist, community manager, online content coordinator, ecommerce marketing specialist and digital marketing analyst. Credits from this technical diploma may be applied toward the Marketing-Digital Marketing Emphasis associate degree. A graduate of this program will have the potential for employment in the following areas: Social Media Manager Communications Specialist Online Community Manager Digital Marketing Manager Digital Strategist Blogger • Develop strategies to anticipate and satisfy market needs • Promote products, services, images, and/or ideas to achieve a desired outcome • Utilize tools and technology for digital marketing initiatives • Completed application. • High school transcript or equivalent. For a list of equivalents, go to www.nwtc.edu/gettingstarted. 272