STAYING CONNECTED TO TRUST
BBB ’ s social media platform continued its growth through Facebook , Twitter , YouTube and the BBB Blog , watchyourbuck . com . In 2012 , BBB ’ s social media garnered 106,961 views through its continual efforts to inform consumers and businesses in its local communities .
In 2012 BBB focused on reaching consumers and businesses digitally .
• Introduced a new weekly video blog series on Facebook , Twitter and YouTube titled “ BBB Rewind ,” highlighting the biggest scams , tips and BBB-related stories of the previous week .
• Enhanced our award winning blog , which features informational video clips , discussions on scams and tips to prevent fraud . Watchyourbuck . com not only won awards in 2012 , but also gained an increase in viewership by 63 percent from 2011 .
• Promoted BBB services to thousands of college students during a popular event on the University of Texas campus with a digital memes contest . This contest directed participants to checkbbb . org for businesses they can trust and offered students the opportunity to get creative and post captions on the BBB Facebook and Twitter pages for the memorable 1960s BBB advertisement “ Freddy the Fraud .”
• Continued our monthly business webinar series for Accredited Businesses . BBB focused on social media topics to help businesses reach their current and future customers through emerging technology .
MEDIA OUTREACH
Value of Non-Paid Media $ 1,519,651
News Media Appearances 5,336
Press Releases Issued 120
2012 MULTIMEDIA CENTENNIAL CAMPAIGN
BBB launched a multimedia centennial campaign celebrating 100 years of Trust . This business-facing campaign messaged the value of BBB Accreditation to businesses and consumers and the longevity of BBB ’ s mission of advancing market place trust .
This campaign included outdoor , online and television advertising , and yielded more than 78 million impressions .
Total Investigations 109
Advertising Review & Assistance 114
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