2013 BBB serving the Heart of Texas Annual Report | Page 10

BBB CELEBRATES 100 YEARS

In 2012 , BBB celebrated its 100th anniversary . Throughout the last century , we have become an internationally recognized champion for trust , and our torch is a symbol people believe in . Since our beginning in 1912 , our core mission remains the same — to help consumers find trustworthy businesses . Across the nation , BBB rolled out new programs , services and events to celebrate 100 years .
In celebration of BBB ’ s centennial year we :
• Had the privilege of ringing the New York Stock Exchange closing bell
• Placed a wreath on the Tomb of the Unknown Soldier in Arlington , Virginia
• Celebrated 100 years in our nation ’ s capital for our International Assembly of Better Business Bureaus
• Reached out to local college students and future business leaders through a social media contest to promote consumer awareness and BBB ’ s 100 year mission of advancing marketplace trust
• Engaged seven media markets with our award winning centennial public service announcement focused on driving consumers to BBB Accredited Businesses
• Created informative centennial videos , including a special message from Grammy award winning musician Ray Benson with Asleep at the Wheel , highlighting BBB ’ s rich history
• Celebrated with community leaders of the Centroplex area with a cake cutting ceremony
• Highlighted BBB ’ s 100 years of Trust with a special centennial website and infographic

2012

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