EMPOWERING THROUGH RESULTS
SETTING STANDARDS FOR MARKETPLACE TRUST
• Reviewed 2,605 new applications for BBB Accreditation
• Approved 8,923 new and renewal applications for BBB Accreditation
CREATING A COMMUNITY OF TRUSTWORTHY BUSINESSES
• Increased total BBB Accredited Business locations to 11,614 , an increase of 8.6 percent from 2011
• Increased total number of BBB Business Reviews requested to 1,847,339 , an increase of 18 percent from 2011
• Increased the average number of monthly BBB website visits to 167,043 , an increase of 12 percent
• Featured BBB Accredited Businesses in BBB ’ s exclusive online directory , Member Pages , which hosted 17,260,694 listing views
• Consumers submitted 16,821 price quotes to BBB Accredited Businesses , a 46 percent increase from 2011
• Launched a multimedia campaign in featuring outdoor and online advertising that yielded 78 million impressions
• Ran a cable TV advertising campaign to drive consumers to trustworthy businesses that resulted in 940,744 impressions
DENOUNCING SUBSTANDARD MARKETPLACE BEHAVIOR
• Conducted 109 investigations on local businesses
• Revoked 40 BBB Accredited Businesses for failure to meet BBB Accreditation Standards
Consumers requested free price quotes from Accredited Businesses through BBB ’ s website .
BBB fielded an average of 1,285 calls per week to provide free information on how to Start With Trust .
BBB ’ s dispute resolution process offered conciliation , mediation and arbitration to consumers and businesses .
Consumers turned to BBB ’ s Accredited Business Directory to find trustworthy businesses . In 2012 , BBB hosted an average of 700 searches per day .
Consumers searched BBB ’ s database of more than 106,000 business reviews , and 56 percent of searches were for BBB Accredited Businesses .
BBB ’ s website received an average of 5,492 visits per day in 2012 , a 12 percent increase over 2011 .
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