2012_The_New Multi-screen_World 2012_The_New Multi-screen_World | Seite 41

Search
 drives
 access
 to
 shopping

  content
 more
 on
 mobile

How
 shopping
 related

  content
 is
 accessed

Typed
 website
 directly
 into
 browser

  Already
 had
 it
 bookmarked

  Through
 email
  Through
 a
 search
 engine
  Via
 social
 networking
 site

36%
  27%
  28%
  30%
  25%

50%
  36%
  29%
  24%
  16%

41

Base:
 Total
 Answering
 Follow-­?Up
 Ac?vity
 and
 Were
 Looking
 for
 Shopping-­?Related
 Info–
 PC/Laptop
 (297);
 Smartphone
 (131).
 Q.
 How
 did
 you
 get
 to
 the
 website(s)

 you
 visited?

  *Note:
 Data
 represents
 aggregate
 of
 the
 following
 ac?vi?es
 probed
 on
 in
 follow-­?up
 survey:
 Browsing
 and
 Search.