Spontaneity
plays
a
major
role
in
shopping
Spur-?of-?the-?moment
vs.
Planned
shopping
ne
rtpho Sma
Spur
of
the
moment
81%
pto PC/La
p
58f
the
%
Spur
o
moment
19
%
Planned
42%
Planned
40
Base:
Total
Answering
Follow-?Up
Ac?vity
and
Were
Looking
for
Shopping-?Related
Info–
PC/Laptop
(297);
Smartphone
(131).
Q.
Would
you
consider
your
use
of
a
[DEVICE]
to
be
planned
or
spur
of
the
moment
(spontaneous)?
*Note:
Data
represents
aggregate
of
the
following
ac?vi?es
probed
on
in
follow-?up
survey:
Browsing
and
Search.