2012_The_New Multi-screen_World 2012_The_New Multi-screen_World | Seite 39

Smartphones
 allow
 us
 to
 shop

  at
 home
 or
 on-­?the-­?go

Of
 all
 the
 shopping

  events
 we
 observed

59%

In-­?home
  Out
 of
 home

41%

84%

In-­?home

16%
 Out
 of
 home

PC/Laptop

Smartphone

39

Base:
 Total
 Primary/Secondary
 Device
 Shop/Buy
 Occasions
 -­?
 PC/Laptop
 (323);
 Smartphone
 (152).
 Q.
 Were
 you...

 Note:
 Out-­?of-­?Home
 represents
 net
 of
 the
 following:
 on-­?the
 go,
  in-­?store,
 at
 work
 and
 somewhere
 else.