2012_The_New Multi-screen_World 2012_The_New Multi-screen_World | Page 42

We  ocen  move  from  one  screen     to  another  while  shopping   67%   of  us  start  shopping   on  one  device  and   con?nue  on  another     “No,  I’ll  usually  check  to  see  on  my  phone  if  they  have  it  online.  I’ll  usually  order  it  when  I  get  home.     a)  because  I  just  feel  more  comfortable,  and  b)  if  I’m  going  to  order  it  online  some?mes  I’ll  look  to  see   if  there’s  anything  else  online  that  wasn’t  in  the  store  that  I  want  to  add  into  the  purchase.”  -­?  Jennifer     42   Base:  Have  Started  Ac?vity  on  One  Device  &  Con?nued  on  Another  (1455).  Q.  For  the  ac?vi?es  listed  below,  think  about  the  last  ?me  you  started  each  ac?vity  on  one  device     and  then  con?nued  or  ?nished  the  same  ac?vity  on  another  device.  Please  select  which  device  you  started  and  then  con?nued  on.  If  you  have  not  done  this,  select  “I  have   ??CH0?CH0??BCH0?\??'K?CH0???