Smartphones
keep
us
connected
Context:
38%
Communica?on
Entertainment
•
On-?the-?go
as
well
as
at
home
•
Communicate
and
connect
•
Short
bursts
of
/me
•
Need
info
quickly
and
immediately
of
our
daily
media
interac?ons
occur
on
a
smartphone
Smartphone
use
is
mo.vated
by:
Out
of
home
40%
At
home
60%
54%
33%
13
Base:
All
Interac?ons
(15738).
Q.
Which
of
the
following
did
you
use?
Base:
Total
Smartphone
Interac?ons
(6057)
Q.
Which
ac?vi?es
did
you
do
on
your
smartphone?
Q.
Did
you
do
this
to...?
Q.
Were
you...
Note:
Out-?of-?Home
represents
net
of
the
following:
on-?the
go,
in-?store,
at
work
and
somewhere
else