Computers
keep
us
produc*ve
and
informed
Context:
•
O?ce
or
home
use
•
Produc/ve,
task-?oriented
•
Requires
lots
of
/me
&
focus
•
Serious,
research
intensive
a>tude
24%
Finding
Informa?on
Keep
up
to
date
Out
of
home
31%
of
our
daily
media
interac?ons
occur
on
a
PC
PC
use
is
mo.vated
by:
69%
At
home
40%
29%
12
Base:
All
Interac?ons
(15738).
Q.
Which
of
the
following
did
you
use?
Base:
Total
PC
Interac?ons
(3817).
Q.
Which
ac?vi?es
did
you
do
on
your
PC/laptop?
Q.
Did
you
do
this
to...?
Q.
Were
you…
Note:
Out-?of-?Home
represents
net
of
the
following:
on-?the
go,
in-?store,
at
work
and
somewhere
else