2012_The_New Multi-screen_World 2012_The_New Multi-screen_World | 页面 11

Today
 consumers
 own
 mul?ple
 devices
 and
 move
 seamlessly

  between
 them
 throughout
 the
 day

The
 device
 we
 choose
 to
 use

  at
 a
 par?cular
 ?me
 is
 oJen

  driven
 by
 our
 context:

Context
 drives
 device
 choice

The
 amount

  of
 *me
 we

  have
 or
 need

Our
 loca*on

  The
 goal
 we
 want

  to
 accomplish

  Our
 aWtude
 and
  state
 of
 mind

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