Today
consumers
own
mul?ple
devices
and
move
seamlessly
between
them
throughout
the
day
The
device
we
choose
to
use
at
a
par?cular
?me
is
oJen
driven
by
our
context:
Context
drives
device
choice
The
amount
of
*me
we
have
or
need
Our
loca*on
The
goal
we
want
to
accomplish
Our
aWtude
and
state
of
mind
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