Tablets
keep
us
entertained
Tablet
use
is
mo.vated
by:
Entertainment
Communica?on
Context:
63%
32%
21%
Out
of
home
•
Primarily
used
at
home
•
Entertainment
and
browsing
•
Unbounded
sense
of
/me
•
Relaxed
and
leisurely
approach
9%
79%
At
home
of
our
daily
media
interac?ons
occur
on
a
tablet
14
Base:
All
Interac?ons
Among
Tablet
Users
(6305).
Q.
Which
of
the
following
did
you
use?
Base:
Total
Tablet
Interac?ons
(542).
Q.
Which
ac?vi?es
did
you
do
on
your
tablet?
Q.
Did
you
do
this
to...?
Q.
Were
you...
Note:
Out-?of-?Home
represents
net
of
the
following:
on-?the
go,
in-?store,
at
work
and
somewhere
else