20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Seite 13

One of the downsides is that you need to invest on staff to monitor your
social media as you cannot really just leave it alone like a static website.
On top of that you also need to ensure that your staff is up to date with the
new developments in the company as this where people will often go
looking for news. Consider creating a corporate communications function
and depending on the size of your company make it a department or a
single person.
Often you have to address concerns on the social media sites and it is also
a good place to check on feedback for your company. So learn to use
social media to gauge where you are in the market and what do people
really think about your company.
Social media is one of the hot new trends of 2014 along with mobile
computing so this is not something that you can afford to ignore. So if you
don’t already have a person doing it at least make sure that you read up on
the topic.