20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 12

Mistake #7: Not being social enough
Facebook, Twitter, Instagram, LinkedIn and Google + are all social
networks which are great places to do your marketing. Some people feel
that Social Networks are a waste of company time when they think of social
media they are thinking of ways to block it and increase worker productivity.
What you can do is tap social media to rapidly expand your internet
footprint without spending too much money.
It’s important to invest in good social marketing as they can be a big driver
of traffic to your site. Some of the more savvy companies have started to
even address their customer service concerns on social media sites.
Creating an online community where people who enjoy your product can
come together is also a big win. Creating fan pages, linked in accounts or
even tweeting on a regular basis shows that you are connected to your
clientele and that you are hip and modern company.
The best part about this is it is mostly free, none of the major social media
sites will charge you to create a site even if it is commercial in nature. You
can also build your profile quickly with a minimum of investment and even
use graphics that you have already created for you website. What you
would have to budget is having the social media sites drive traffic to your
fan page or company profile. This is a relatively new development and
something that companies should definitely incorporate into their marketing
strategies.