20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 11

Mistake #6: Lacking the personal touch
What is the personal touch? Well have you noticed that Google and
Facebook are now able to target people by very specific criteria? That
means that they can target you by your sex, age, location and even by your
likes and dislikes. This may seem quite creepy but you can use this to your
advantage by targeting your audience at the local level. This is one of the
reasons that spam doesn’t really work, if you try a scatter shot strategy you
might end up damaging the reputation of your website and then the
reputation of your product.
Don’t forget to make sure that you focus on a local search. Which means
that if you have a restaurant in Coral Gables make sure when people
search for restaurants in Coral Gables that your name shows up in the
results? This is especially appropriate if you business is located in the mall.
This means that if you are in the mall that you will benefit from the traffic
and search of the location that you are located in. So what does this mean?
It means that local business can leverage the internet to get their products
act there with a personal touch, so that the locals can find their way there.
Sending out personalized emails or even actually corresponding to
customers can help you build loyalty. Some of the biggest complaints out
there is that in some companies it’s impossible to talk to a real person. So
be that real person and add the personal touch to the company.