20 Internet Marketing Mistakes To Avoid 20InternetMarketingMistakesToAvoid | Page 14

Mistake #8: Not cross promoting with other sites
Once you have built up a reputation for yourself or one of your staff has
done it for you than you should really take a look at into cross posting or
guest authoring with another blog with a similar related product. Remember
that your reputation is a resource and that cross pollinating ideas is a good
way to grow your network.
Sites that may not be your direct competitor but is in the same industry
would be a good target. Also review sites or blogs that might be on your
area of expertise might also be a good option. But whatever the case it’s
important that you utilize this opportunity.
One thing that this helps develop is name recognition not only of your
product but also of yourself. So you should always consider your
knowledge as a resource and make sure that you share it with as many
people as possible.
Another benefit is that you can link back to your site which also increases
the relevance and reputation of your site especially if the site that linked to
you
is
older
or
more
established
than
your
website.
The downside to this is that you actually have to be a pretty good writer
and write about relevant things. So you can’t just pump out a 250 word
article that just summarizes other articles. Most reputable site wouldn’t take
them and those that do will give very little benefit to your marketing
strategy. It might even have a negative effect and should be avoided.