20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 7

THE MAN YOUR MAN COULD SMELL LIKE
BRAND:
Old Spice
CREATIVE PARTNER:
Weiden + Kennedy
The Old Spice Man debuted in a 2010 Super Bowl ad,
bringing humor, sex appeal, and intrigue
to a brand that was all but forgotten. Five months
later, he made marketing history by appearing in a
series of 180 near real-time videos that not only got
the attention of celebrities like Demi Moore and
STEAL THIS
Got a spokesperson for your brand? Make sure he/she
appeals to and entertains both genders, and provide
opportunities for your audience to engage with him/her
both on and offline.
Short, frequent, episodic, and highly shareworthy content 
will be shared more than the usual marketing fodder.
Ellen DeGeneres, but also helped Procter & Gamble
amass over 40 million views on YouTube and enjoy a
107% increase in body wash sales within 30 days of
the campaign launch.