20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 8

THE BEST JOB IN THE WORLD
BRAND:
Queensland Board of Tourism
Nitro
CREATIVE PARTNER:
Wait … you want to pay me $150,000 to spend 6 months
cleaning the pool, feeding the fish, collecting the mail,
and exploring a gorgeous, little-known island off the
Great Barrier Reef?
And all I have to do is submit a one-minute video about
why I should get the job? Yes, yes, that’s exactly what
the Queensland Board of Tourism did in 2009 in a
remarkable campaign that relied on a most unlikely
media channel -- the “Jobs” section of newspapers.
Fueled by an extraordinary streak of PR and clever
use of social media, the Board received over 7 million
STEAL THIS
Experiment with non-traditional marketing channels.
Remember that no brand is too small to make
a giant, remarkable splash.
visitors, 34,000 applicants from 200 countries, and
500,000 votes for this once-in-a-lifetime job. And
the lucky winner? Well, he continues his reign of
Remarkableness as the Ambassador of Queensland
Tourism. Lucky bastard.