20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 6
ELF YOURSELF
BRAND:
Office Max
CREATIVE PARTNER:
Jason Zada, EVB, Maccabee Group
Who knew uploading images of yourself, friends, or loved
ones -- then watching them dance as Christmas elves --
would be so remarkable?
It was a simple idea, but at the time of its launch in
2006, a groundbreaking one. Let people star in their
own interactive ecard? Virtually unheard of … but
totally awesome. Six years and over half a billion
shares later, Elf Yourself can boast not only of being
a viral phenomenon, but also an enduring success --
one that has literally become a holiday tradition.
STEAL THIS
Give your audience opportunities to “star”
in your marketing.
Create an annual tradition (that gets better every year!).
Make it wicked easy to participate, and just as easy to “share.”