20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 18

18 REAL BEAUTY BRAND & CREATIVE: Dove A woman describes herself for a forensic artistic, and then someone she just met describes her to that same artist. The results are surprising because of the stark contrast in the sketches. The campaign put forward STEAL THIS Take a stand on issues that matter Do you really know who your persona is? Make sure your content reflects the actual them, not the cartoon version. the simple truth that people do not recognize their own beauty. Within a month, Dove’s “Real Beauty Sketches” became the most viral video ever released.