20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 18
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REAL BEAUTY
BRAND & CREATIVE:
Dove
A woman describes herself for a forensic artistic,
and then someone she just met describes her to that
same artist. The results are surprising because of the
stark contrast in the sketches. The campaign put forward
STEAL THIS
Take a stand on issues that matter
Do you really know who your persona is?
Make sure your content reflects the actual
them, not the cartoon version.
the simple truth that people do not recognize their
own beauty. Within a month, Dove’s “Real Beauty
Sketches” became the most viral video ever released.