20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 19

19 DAILY TWIST BRAND & CREATIVE: Oreo Forget the blackout at the Super Bowl -- Oreo was “winning” long before the lights went out. With its “Daily Twist” campaign, Oreo was early to the game of using a newsroom-style production method for advertising. For 100 days, it created a graphic that embodied what people were talking about that day -- from a rover landing to the new “Batman” premier to STEAL THIS Clean, witty design that does the talking for you Cheesecake Day (July 30 if you need to update your calendar). To top it all off, they have a brilliant design team that creates beautiful, funny, simple images that say more than volumes of copy ever could.