20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 19

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DAILY TWIST
BRAND & CREATIVE:
Oreo
Forget the blackout at the Super Bowl -- Oreo was
“winning” long before the lights went out.
With its “Daily Twist” campaign, Oreo was early to the
game of using a newsroom-style production method
for advertising. For 100 days, it created a graphic that
embodied what people were talking about that day --
from a rover landing to the new “Batman” premier to
STEAL THIS
Clean, witty design that does the talking for you
Cheesecake Day (July 30 if you need to update your
calendar). To top it all off, they have a brilliant design
team that creates beautiful, funny, simple images
that say more than volumes of copy ever could.