20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 17

17
STRATOS JUMP
BRAND & CREATIVE:
RedBull
They jumped out of outer space!
Seriously though, when you think of Red Bull, you
may think of their creative tagline, “Red Bull gives you
wings.” Well this year, Red Bull decided to put that
tagline into the hearts and minds of their audience by
hiring Austrian extreme athlete Felix Baumgartner
to break the world record of the longest freefall jump
of 128,000 feet above the Earth, reaching the high
speed of 833.9 miles per hour. Talk about intense!
Over 8 million people watched the jump live, and over
30 million people have relived the jump on YouTube
since then. Furthermore, the live jump was shown
by over 40 TV stations and 130 digital outlets. Red
Bull’s Facebook photo of the jump generated 216,000
likes, 10,000 comments, and over 29,000 shares.
The jump was also a trending topic on Twitter worldwide.
Breaking world records is always an exciting way to
garner some attention. Last year at HubSpot, we 
broke the world record for the largest webinar, and it
was a huge success. One of the reasons it worked so
well was because it aligned with our mission to
educate people about marketing. Red Bull’s jump also
aligned with its tagline, “Red Bull gives you wings.”
As a marketer, you always want to make sure your
marketing campaigns are aligning with your company’s
mission and the interests of your audience. You may
not always have the opportunity to break a world
record, but an important lesson from Red Bull is to
remember that your company’s culture and mission
should also be taken into consideration when executing
any campaign.
STEAL THIS
Do something remarkable for the sake of being remarkable.
Don’t worry about tying it to your brand message every time.