20 Best Marketing and Advertising Campaigns We Have Ever Seen e book 20_Best_Marketing_and_Advertising_Campaigns | Page 16

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ELECTION PROTECTION
BRAND & CREATIVE:
JetBlue
Ever hear someone say, “If my candidate doesn’t win,
I’m going to leave the country”?
Well, JetBlue actually gave 1,006 lucky customers the
opportunity to do so. In its election-themed campaign,
the airline asked people to vote for their candidate
of choice. If that candidate lost, 1,006 people would
be given the opportunity to fly off to some awesome
destinations including the Bahamas, Costa Rica, Turks
& Caicos, St. Maarten, & the Grand Cayman.
The campaign video got close to 100,000 views and
hundreds of media placements. Thousands of people
participated in the contest and anxiously awaited the
results (some of which I’m sure some were torn between
STEAL THIS
Take a humorous spin on an issue to add some levity to
it – especially when it involves gregarious claims that
people probably don’t really mean. (Right?)
winning a vacation or their chosen candidate winning
the election ;-). 
This campaign was creative because it took a company
that had nothing to do with politics and afforded them
a piece of the popular election pie. Important events
like this -- which millions of people are already talking
about -- can be a great opportunity for your next
marketing campaign. Think about what current events
are on the horizon and if there are ways to maximize
their popularity for your business. So many companies
have had success with this strategy ... you could, too!