The New Innovation Process of a Firm Undergoing Digital Transformation in Industries
Figure 5 : Process of building MVPs . Source : Bosch . IO in Lim et al . ( 2021 ).
CONFLICTS OF BDXI PROCESSES WITH OTHER FEATURES OF MANAGEMENT SYSTEMS
Because the BDXI process is new , it is likely to conflict with elements of the management system ( such as other existing processes , organizational structures and incentives ). Conflicts must be identified and reported to top management so that top management can respond to eliminate the conflict by redesigning the elements of the system .
In the case of GE , for example , the incentives and structures of the organization collided with BDXI ’ s rapid experimentation process . After training engineers on FastWorks , when asked about their intentions , engineers answered that they did not want to implement FastWorks processes . Implementing FastWorks means generating more prototypes and improvement upon them for engineers . According to GE ’ s management system , creating many prototypes and carrying out many “ reworks ,” get negative evaluations for engineers . 14 This means that FastWorks conflicts with their human resource evaluation system .
Fast iteration of FastWork cycles allows for pivots , meaning an increased number of projects stopped or changed due to the change of goals or projects . This conflicts with GE ’ s funding system
14 Ries , E . ( 2017 ) The Startup Way , Penguin Random House : New York .
12 November 2021