The New Innovation Process of a Firm Undergoing Digital Transformation in Industries
reaching a finalized product design by reflecting fast feedback results of a few customers who bought and installed the MVP . 12
Figure
4 : Fastworks of GE as an example . Source : Goldstein ( 2016 ).
Figure 5 provides an example of a framework of BDXI process . 13 In this example of Bosch , the shipping company ’ s automated cargo management ( ACM ) solution for managing cargo contamination and wet damage of bulk carriers could be developed by following the Bosch ’ s MVP as a service framework . MVP serves as a foundation for discovering sustainable , scalable IoT solution .
Bosch could fast introduce solutions for the bulk carriers . When asked at the IIC member meeting , “ what would have happened if Bosch had not used the MVP as a service framework ?” the answer was that Bosch and the shipping company would have started looking for a package solution that would solve the whole problem and would have gotten lost in the process of implementing the project . It was insisted that by applying MVP as a service framework , you can develop and validate an MVP to solve each problem one by one .
12 Ries , E . ( 2017 ) The Startup Way , Penguin Random House : New York .
IIC Journal of Innovation 11