Motel is a relaxed lifestyle brand that is fun and flirty for everyone to wear. Hemlines are short and the contours are tight, a Motel dress certainly has a definitive shape. Made up of many styles and many prints, the fabrics are unusual and range from delicate girly florals to cosmic intergalactic abstract prints. Lace, crochet and mesh are popular throughout their collections along with a several statement, heavily embellished, sequin dresses which are a perfect party piece. Motel leads the way where many brands follow and aspire to be, they definitely are the market leader when it comes to sexy dresses, party wear and LBD's- they are no food retailer. Motel Rocks is an online store, it only operates online so can be known as an etailer- Motel Rocks currently operate no brick and mortar stores. The ownership of the store is limited with share capital and the business is a small business. They provide customer contact through the use of email however mostly communicates with there customers through digital activities. Firstly they promote them selves on social media through their Facebook, Twitter, Instagram and other social media platforms. One way in which they do this especially well on Instagram is through their Motel Rocks hashtag. The company get customers to use there hashtag when they post photos in there clothes. Some of these photos then get published onto the website into the 'Shop Instagram" area. This is a free adveritisng tool that the reatiler uses.