Carnaby Street supply a range of retailers,both independant and multiple retailers, for example the store 'Irregular Choice' is a smaller, independant retailer where as the stores 'Adidas' and 'Levi's' are bigger, multiple retailers. So firstly Carnaby Street provides a range of different types of stores. As well as this Carnaby Street provides the public with not just fashion but also beauty and food. The pricing point of Carnaby street is competetive- with brands such as MAC and Office whom adapt this strategy. The stores also have alot of competetiveness with eachother as some are very simular such as MAC competeting with Benefit, they are both specialist make up stores with a very simular products, pricing point and target audience.The stores you find here are not to far from the 'norm'. They are affordable retailers which appeal to the masses and which the masses are able to purchase. The unique thing about Carnaby Street is the overal vibe and atmosphere; with interesting art on brick walls visuals both inside and out of stores . The layout and design of the street is rather quirky and this reflects on some of the people you could find there. The shops within Carnaby Street all link together in the way that the same person that woul shop in one of the shops would also shop in all of the other shops. Carnaby street attracts alot of younger people due to the stores you find here, the look and also the pricing points.