Retailer
Clasifications
Retailers are classified by seven key things; the type of retailer, the retailers location, the size of store, the ownership type, the turnover, customer contact and range of mechnandise.
Urban Outfitters are a private limited company with share capital. The company is a multiple retailer and are classed as a large business. Urban outfitters practises a competitive pricing policy. The store operates both in brick and mortar stores as well as online and through their app. Urban outfitters also reaches their customers through their many social media platforms. Their main type of customer contact is face-to-face however also provide an online 'contact us' e-mail service. Urban Outfitters are a no food retailer.
River Island are a high-street brand. They are a multiple retailer and are a Private Limited company owned by the Lewis family. According to the number of employees the company has they are a large store and they are a non-food store the operates both online and in brick and mortar stores meaning they provide both face-to-face and online contact with their customers. River island adapts a competetive pricing policy; competiting with stores such as Topshop and Zara. The store provides the public with a large range of merchandise: womenswear, menswear, childrenswear, footwear, accessories and lingerie.