parks are a small scale area; although the shops themselves are big there are less of them which means less competion, there is commonly one type of each catorgory of store located there. A typical retail park includes a homeware store, a furniture store, a clothing store, a health store, a technology store and also several food outlets. People more commonly visit these locations for a specific reason, not just to browse as one would at a shopping centre. The third location on offer to retailers are local locations such as high streets and markets. . Local locations provide people with convienice as they are located in residential areas. So the types of stores found here are newsagents, hairdressers, salons, bakers, small supermarkers, health stores, takeaway restaurants and clothing stores. Local locations are most suitable for smaller, independant retailers as they have less competition on their hands from multiple, more well known stores. Due to the lack of competion boutiques often set up in local areas as they can make there mark and a steady start to there business without having to worry about competitors. Local people support these independant businesses.
When stores are searching for a location it is vitally important that they chose where is going to benefit their business the most. It is important to consider where the best place would be- where will maximise their profits?
When deciding where to locate these are the key things that are consider: Firstly there is the types of goods which the store is selling- do the products suit the area and the area and the people living there? Who do they want to appeal to? Then there is the populaton and footfall- is there enough customers and passing trade? How about the accessibility- how will people reach the store and/or will they be willing to travel to it? Competition- who is the surrounding competition? Does the bsuiness want competitors? Then finally the location costs- how much will it cost to locate in different area? What is affordable?
Retailers whom are sucessful will have carefully chosen a location based around these deciding factors.