3 . Strategic Advertising
Although traditional advertising is one of the most expensive customer acquisition marketing strategies , it can have huge benefits with minimal costs when done right . Aggressive advertising to anyone and everyone is not the way to go if you want customers that ’ ll keep coming back . Being strategic about targeting your advertisements to your ideal customer persona is a more efficient and effective strategy .
Social media advertisements are a great example of a tool that can increase both customer acquisition and retention . By being able to stand out to customers with personalized ads of products that would appeal to them ( like items they once viewed , items they added to their cart , or items similar to previous purchases ) you can attract new customers to your store and show previous ones that you ’ re ready to engage with them .
4 . Brand Communities
People don ’ t want to feel like they ’ re being sold to , but they do want to feel like they belong to a community . This is why so many brands have spent considerable time and effort cultivating a community where customers can interact with each other .
Brand communities are a great way to grow sustainably because the more members you have , the more people want to join , giving you a cycle of continuous acquisition and engagement . People want to be a part of something that fits with their lifestyle .