TRYING NEW CUSTOMER ACQUISITION STRATEGIES FOR SUSTAINABLE GROWTH
While traditional customer acquisition strategies like aggressive advertising and discounting are becoming increasingly expensive , there are many other strategies that are both effective and efficient .
1 . Customer Referrals
As you may know , your current customers are a great customer acquisition tool because people trust recommendations from their friends more than they do from brands . According to a study by Nielson , 92 % of people claim to trust recommendations from family or friends . Think about your own shopping experiences : are you more likely to be converted from a pop-up ad on your screen or from a conversation with your best friend ? Leveraging this power of authentic and personalized marketing is a great way to introduce new customers to your brand .
2 . Value-added marketing
If you ’ ve ever discovered a brand through a YouTube video or a blog post then you ’ ve been exposed to some of their value-add content marketing . This is a great strategy that brands use in order to not only engage their users but also to acquire them in the first place .
This is because video tutorials or educational articles are a great discovery tool . When a customer discovers you through your content it means that you ’ re providing them with information that is relevant and interesting to them . The great news is that content is extremely shareable , making it an even stronger acquisition tool .
Designing your content marketing strategy with a sustainable , long-term goal is important . As long as you continue producing value-add content that is relevant to your target audience , you ’ ll have a sustainable acquisition tool .