H O W T O M E A S U R E Y O U R C U S T O M E R A C Q U I S I T I O N C O S T ( C A C )
In order to create a sustainable acquisition strategy , you need to evaluate your current acquisition strategy . Measuring your customer acquisition cost ( CAC ) is a great place to start .
The most popular method , by far , is to take all your marketing and sales expenses , add them together , and divide it by the number of new customers you gained .
H O W T O M I N I M I Z E Y O U R C U S T O M E R A C Q U I S I T I O N
How to measure ( and minimize ) your customer acquisition cost ( CAC )
C O S T ( C A C )
Just like with any other cost , minimizing your CAC while maintaining the numbers of customers acquired is a great way to grow sustainably . Believe it or not , customer retention is one of the most effective ways to reduce your CAC . This is because repeat customers are profitable than constantly acquiring single-purchase customers .
There are a lot of ways you can use to reduce your CAC like - Audience segmentation Retargeting campaigns Affiliate marketing Organic traffic Organising sales funnel