KEY TAKEAWAYS
Customer acquisition is a necessary step in creating customer loyalty and can be done in many sustainable ways :
Customer referral programs allow your loyal customers to acquire new customers for you .
Value-add marketing lets you acquire customers through quality content .
Strategic advertising is more efficient and effective than traditional , aggressive advertising .
Brand communities act as an acquisition tool through the desire to be a part of something exclusive .
Using sustainable strategies like these will set you on the right track to keep welcoming new customers to your brand .