GoGo
In November 2017, BTS set forth on their “Love Yourself” campaign, partnering with UNICEF.
This campaign produced three albums named Her, Tear, and Answer. Their goal was to spread
awareness about teen and child abuse that is prominent in our society. In September 2018,
BTS was invited to attend the United Nations meeting and present a speech to promote their
campaign. RM delivered their speech, which they wanted to use to spread the message that
“true love begins with first loving myself”.
In their first album for the Love Yourself campaign, Love Yourself: Her, the fifth song on the
list, "Go Go" was added. The song "Go Go" focuses on how our young generation love wasting
our money on such unnecessary items that are materialistic. Though the song may sound
quite happy and energetic, it paints our society in a negative light.
BTS wrote this song as a parody to poke fun at how these young adults act and show the sad
truth they face. In the lyrics, “Pinching pennies to spend it all on wasting it” they show that
these people who are squandering their money, pretend that they play big, but they are
pinching pennies to impress others how rich they are. Even though these adults do not have
much money, they will keep spending it on things that will not help them in the future.
To promote their new album, they held a press conference to discuss their songs, in which,
member, Suga, talked about "Go Go". RM explained, “The current generation uses phrases like
YOLO and having fun squandering money, but I don’t think people think about why they use
such terms so much even while using them. It isn’t a BTS album if there isn’t a track criticizing
society”. Suga goes hard on the new generation, on how oblivious we are about caring for
their futures and using these terms when we do not utterly understand what we are saying to
others. Our behavior encourages other young people to act this way and set these standards
of only showing your personal worth and not how much you can spend.